Seascape Foods in Aptos, CA, creates the unexpected deep inside the supermarket by surprising customers with an illusion of nature. The radiant blue skies and vivid overhanging branches create a palpable feeling of openness, inviting customers to peruse the selections in an environment reminiscent of traditional farmers' market outdoors.
A series of Luminous SkyCeiling crates this uncanny sensation through the skilled use of Open Skies Image Technology, an artistic technology that provides enclosed interiors with realistic digital portals to a natural exterior. Illusions of nature deepen biophilic engagement by engaging observers' depth perception, triggering an automatic relaxation response, and extending dwell time.
This Installation Features: